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THE ESSENTIAL PREP STEP: First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results.
FOR HEALTHY-SHOWING HAIR: Our gentle, hair-loving formula creates a smooth base, allowing your hair to optimally receive new color. This results in hair that looks and feels healthier, fresh and fabulous. Madison Reed Prime For Perfection is 100% paraben-free, ammonia-free, and cruelty-free.
FRESH & FLAWLESS COLOR: Madison Reed Prime For Perfection penetrates the hair cuticle, dissolves previous artificial color build-up, and washes away artificial color, creating the optimal base for color application without affecting your natural hair color. Each tube contains 1 application for shoulder-length hair and includes 1 pair of gloves & 1 protective cap.
EASY TO USE: Gentle enough to use every time you color, but we recommend using every 3-4 times you color, or whenever your color looks too dull or too dark. Apply to dry hair and use 24-48 hours before coloring. Follow with Madison Reed Radiant Hair Color. Make time to prime; about an hour total including a 20-minute processing time.
ABOUT MADISON REED: Our company was founded with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We believe that everyone deserves better. Better hair color made with better ingredients, and better care for our hair and community. Our CEO and Founder named the company after her daughter, Madison Reed.